RADIO ON THE MOVE
Tracking the evolution of audio consumption, and its implications for broadcasters and advertisers
2024 marks the 15th year of Radio on the Move, our annual survey of Canadians and their audio listening habits.
Radio on the Move collects the opinions and media habits of Canadian adults to identify emerging trends in the Canadian audio landscape. The latest Radio on the Move Audio Update is focused on trends in ad-supported audio, including changes in ad-free vs. ad-supported music streaming, podcasting, and the increasingly digital role played by AM/FM radio for both listeners and advertisers.
Radio on the Move is funded by Radio Connects, the not-for-profit trade association for the Canadian radio industry. For more information on the study, or to book a presentation of the findings, visit RadioConnects.ca.