As a leader in Podcast Brand Lift Studies, Signal Hill Insights has tested more major brands’ own podcasts than anyone else, analyzing the performance of series from brands like Atlassian, Dell Technologies, Ford, OnStar and US Bank. 

From our extensive research in branded podcast effectiveness, we’re sharing performance benchmarks and practical takeaways you can use in planning, executing and evaluating your own branded podcast strategy.

Branded podcasts leverage the medium’s superpowers – long-form, focused attention and engagement – enabling a brand to enjoy 100% share of voice and more time and attention than just about any other branded channel or format.

You’ll learn:

• Performance benchmarks for critical brand metrics 

• Why it’s important to give audiences what they want and need

• The key content drivers to get  listener attention, a brand halo and listener recommendations

• What listeners tell us about effective podcasts

• Takeaways from case studies in effective branded podcasts

• Takeaways from case studies in effective branded podcasts and custom integrations