Integrating Big Data with Survey Data to Help Fill Gaps in Podcast Measurement

podcast measurement

Data has often been called ‘the new oil.’ And, like oil, it has more value when it’s been refined. IDC projects that the world will create 163 zettabytes by 2025, 10 times the amount generated in 2017. How big is a zettabyte? Put in an audio context, a single zettabyte of storage could store 7.5 […]

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