BRAND LIFT STUDIES
Need to know your brand initiative is working? Conduct a Brand Lift Study.
Is your audio effectively building awareness and moving the needle on brand perceptions? Whether it’s podcasts, radio or music streaming, we take a multi-level approach to brand lift measurement to tell you how your efforts are resonating with your target audience.
We will work with you to clarify the objectives of your campaign or brand initiative, then design the study that will determine if it is hitting the mark. Just as important, we will drive to a deeper brand lift meaning, understanding what’s working and what’s not so you can adjust your plans accordingly.
Our brand lift questions are customized to address your business needs and paired with standardized questions so you can compare performance against established benchmarks.
Our Approach to Brand Lift
A few of the ways we evaluate brand lift:
- Controlled Exposure studies replicate the exposure a consumer would have to your brand campaign “in the wild,” and compare their attitudes towards your brand with those of a control group.
- In Pre-and-Post Studies, we follow your media campaign, comparing brand perceptions before and after the campaign. These can be combined with playback of creative in the post study to gain insights on your creative.
- Our Multi-Sponsor Ad Effectiveness Studies allow you to conduct controlled exposure studies for multiple brands at the same time, helping to trim the cost of your brand lift studies. Using the exposed group for one brand as the control group for the other streamlines the process.
- Pixel-based Surveys offer the opportunity for large-scale podcast, music streaming or AM/FM streaming campaigns to capture brand lift in real-time. Pixels are served to listeners exposed to the campaign and a matching control group with each group completing a follow-up survey to compare top-of-funnel brand metrics.
When Pacific Content needed a partner to build a new brand lift study model for companies producing original podcasts, Jeff Vidler and his team were our first call. Jeff worked collaboratively with Pacific Content and our clients to create unique and tailored studies that have proven to be an exceptionally valuable measurement of the impact of a podcast.
Steve PrattVP, Pacific Content 