Demystifying Brand Lift:
Measuring How Audio Ad Campaigns Resonate with Listeners
2PM ET
Not sure what brand lift is, and why a brand would use the method?
Confused about how brand lift differs from other types of "lift" measures?
Want to know what metrics and insights brand lift provides?
Unclear on how to leverage brand lift insights to optimize campaigns?
Join Paul Riismandel for this free 30-minute webinar and LIVE Q&A!
You'll walk away with:
- Learn what brand lift is, and how it’s different from other ad effectiveness metrics
- How to use brand lift studies to measure and optimize different types of audio ads, including streaming, programmatic, host-read podcast ads, announcer-read podcast ads, baked-in podcast ads, DAI ads, branded podcasts
- Why brands of all types and sizes can benefit from brand lift
- Including, how Direct To Consumer brands can use brand lift to optimize messaging for performance objectives
- Case studies of effective audio campaigns
Paul Riismandel
Chief Insights Officer/Partner, Signal Hill Insights
Paul has been researching and sharing why and how podcast advertising works since the dawn of the industry. He joined Midroll Media, one of the first podcast ad companies, in its first year of operation, educating the ad community about the unique value of podcasts. As Senior Director of Insights at Stitcher, Paul built a podcast ad effectiveness strategy, reporting on hundreds of campaigns, sharing those insights with the industry. Today, Paul leads the development of insights at Signal Hill to drive the podcasting industry forward. Paul can’t get away from audio even in his spare time – he’s a volunteer community radio DJ and an avid vinyl enthusiast.
BONUS!
All attendees will receive a comprehensive reference guide to understanding, executing and leveraging brand lift research for podcasts and streaming.
